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Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine. There are so many wine brands competing with each other for front row seats on a wine shelf, where they are the first ones visible to customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

Your winning medal stickers can be used on your brand support tools. Some of the best places to showcase your China Wine Competition medal would be:

  1. Brand Deck

  2. Sell Sheet

  3. Shelf Talkers

  4. Case Cards

  5. Bottle Neckers

Marketing Tools by China Wine Competition

But wait, there's a lot more a medal from China Wine Competition can do for you. This is how a China Wine Competition medal will help you in creating a solid impression on the wine market across the globe:

  1. Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

News of your victory will reach the right ears, and the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new wines to their profiles and portfolios.

  1. Results will get press awareness among media partners of the China Wine Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your wine brand shine in a global spotlight with year-long social media support, targeted for wine buyers around the world. 

  1. Results to go to 20,000+ Wine Buyers around the world

Yes, we will also be sending the results to around 20000+ wine buyers around the world. We believe that wine buyers are the real experts who are directly involved in the development of new wine brands or buying wines for commercial resale. 

  1. Buyers will see your package giving you great exposure

High profile buyers will take a look at your packaging too. The judging process consists of 3 phases:

 - Blind Tasting

Each wine entry will be blind tasted to assess the wine's quality. The quality score will be marked out of 50. It will be a weighted average of the judges' scores on the basis of quality.

 - Price Score Review

The judges will give a value score out of 25 based on their assessment of how much the wine should be priced as when compared to the quality. It's not necessary for a wine brand to be very cheap to receive a good price score. This score basically judges how much value your wine brand provides to the customers for the value charged.

 - Packaging Review

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average wine buyer based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

  1. All-Year-Round Social Media

Winners get year-round social media support along with the press support from the China Wine Competition as well as our media partners BTN and BevRoute

  1. Results also get circulated to 2000+ wine importers and distributors in China and around the world

If you’re a wine brand based outside China, the China Wine Competition is your gateway to the wine market in the China.

  1. Award-winning wines will be showcased at the IBWSS China trade show

IBWSS China Trade Show (International Bulk Wine & Spirits Show in China) brings together global bulk wine, bulk spirits, private label and contract manufacturing industry under one roof. No show offers buyers a greater opportunity to meet producers who offer private label wine, spirits, bulk wine, bulk spirits and contract manufacturing. All the award-winning wines of the China Wine Competition will be showcased at this trade show.

  1. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, the other 1000 medal stickers will be added as a gift. These stickers are the mark of wine’s supreme quality.

  1. Judges who are the real trade buyers will get the winners' contact information

Winners’ contact information will be sent to the judges of the China Wine Competition. These judges are real trade buyers who are involved in the day to day buying of wines for retail stores, bars, and restaurants. This will give major exposure to the winning wines.

  1. Winners will get press distribution kit which will help winners create press releases and distribution

Winners can use the China Wine Competition’s press distribution kit to create their own press release. These press releases can be sent to the distributors, importers, and end consumers of the wine brands to promote their win.

Key Dates:

  • €70 Super Eary Bird Registration - Jun 16, 2020, to Aug 31, 2020 | Enter Now

  • €90 Early Bird Registrations - Aug 31, 2020, to  Oct 30, 2020

  • €120 Special Registrations -  Oct 30, 2020, to, Nov 30, 2020

  • International Registration Ends - Nov 20, 2020

  • Domestic Registration Ends - Dec 4, 2020

  • Warehouse Closes: Dec 10, 2020

  • Judging Date: Dec 20, 2020

Get your Wine assessed by top buyers & learn how relevant your wine is to the consumer. Enter your wine today to get a chance to win the above benefits.