Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine. There are so many wine brands competing with each other for front row seats on a wine shelf, where they are the first ones visible to customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

Your winning medal stickers can be used on your brand support tools. Some of the best places to showcase your China Wine Competition medal would be:

  1. Brand Deck

  2. Sell Sheet

  3. Shelf Talkers

  4. Case Cards

  5. Bottle Neckers

Marketing Tools by China Wine Competition

But wait, there's a lot more a medal from China Wine Competition can do for you. This is how a China Wine Competition medal will help you in creating a solid impression on the wine market across the globe:

  1. Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

News of your victory will reach the right ears, and the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new wines to their profiles and portfolios.

  1. Results will get press awareness among media partners of the China Wine Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your wine brand shine in a global spotlight with year-long social media support, targeted for wine buyers around the world. 

  1. Results to go to 20,000+ Wine Buyers around the world

Yes, we will also be sending the results to around 20000+ wine buyers around the world. We believe that wine buyers are the real experts who are directly involved in the development of new wine brands or buying wines for commercial resale. 

  1. Buyers will see your package giving you great exposure

High profile buyers will take a look at your packaging too. The judging process consists of 3 phases:

 - Blind Tasting

Each wine entry will be blind tasted to assess the wine's quality. The quality score will be marked out of 50. It will be a weighted average of the judges' scores on the basis of quality.

 - Price Score Review

The judges will give a value score out of 25 based on their assessment of how much the wine should be priced as when compared to the quality. It's not necessary for a wine brand to be very cheap to receive a good price score. This score basically judges how much value your wine brand provides to the customers for the value charged.

 - Packaging Review

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average wine buyer based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

  1. All-Year-Round Social Media

Winners get year-round social media support along with the press support from the China Wine Competition as well as our media partners BTN and BevRoute

  1. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, the other 1000 medal stickers will be added as a gift. These stickers are the mark of wine’s supreme quality.

Key Dates:

  • Warehouse Closes: October 5, 2022

  • Judging Date-20th Nov 2022

  • Winners Announcement -5th Dec 2022


  • Super Early Bird: € 90 per wine

  • Early Bird: € 120 per wine

  • Regular Pricing: €140 per wine

Get your Wine assessed by top buyers & learn how relevant your wine is to the consumer.