Beverage Trade Network

BTN will host the first-ever International Bulk Wine & Spirits Show (IBWSS) in Shanghai, China. On November 5 - 6, wine and spirits experts from across China will make their way to IBWSS China 2019. The two-day event will foresee series of speaker presentations, panel discussions, and Q&A sessions designed to offer practical, actionable advice about the Chinese bulk wine and spirits industry. 

An event not to be missed!

The event has attracted a row of impressive speakers from across China.

Ian Anderson Ford

Ian is the Founding Partner of Nimbility and also Chief Lightkeeper and Founder at Lightkeeper Studio. Nimbility was founded in Hong Kong in early 2018 by three partners with 45+ years of experience building markets and brands within the global beverage industry. Nimbility will be your market experts and your export management team in Asia, delivering proprietary insights and analysis, strategy and execution across the region.

 

Peter Dixon 

Managing Director for Asia, Middle East, Africa & Global Travel Retail at Treasury Wine Estates has strong sales professional skills. Treasury Wine Estates is the largest wine company across Asia (value) with ambition to become the number one in volume and value in the very near future. Peter is great with his management ability along with trading and marketing skills.

 

Wang Hezhen

Wang Hezhen is wine lecturer at Changyu Pioneer International Limited. He has completed Advanced Master in Wine Science and International Trade. His in-depth knowledge and education will lead us to some great insights on wine and spirits industry.

 

Jeannie Cho Lee MW

She is a Wine Columnist at Robb Report, Hongkong. She has been a contributor at Forbes. She has also hosted weekly wine program In Vino Veritas. She is the Founder of Asian Palate which is a multilingual site that celebrates food and wine together.

 

Jonathan Liu

He is the CEO of COFCO Shanghai. At present, COFCO has total assets of 544.4 billion RMB, an annual revenue of 470.9 billion RMB, total annual turnover of 150 million tons, a global storage capacity of 31 million tons, an annual processing capacity of 90 million tons, and an annual port transit capacity of 65 million tons. He will share his insights on wine importation, current trends and future of wine and spirits industry.

 

Eddie Lu

He is the Wine Business Development Director at Auchan Retail. His expertise lies in strategies for business development, operations, management, negotiations to increase our sales along with tips on legal issues and risks involved.

 

 

Claudia Masueger

Claudia is the Founder & CEO of CHEERS Wines, Beijing, China. She believed in the fact that passion and hard work are key to success.  She built up the company as she saw opportunity in transforming the wine industry in China. ‘If the customers are educated on wine, they will know, wine drinking is really fun’.  Her aim is to build up 888 stores in China and constantly keeping CHEERS Wines at the top of the market.

 

Juan Antonio Mompo Gimeno

He is Asia Promotion Manager for Wines of Argentina (WOFA), China. WofA launches a new campaign for 2019, “Vino Argentino: A Blind Tasting Story.” Juan’s expertise lies in marketing and sales. He also specializes in event planning, marketing plan design, implementation of business strategies and negotiation with clients and suppliers.

 

Alexandre Souzy

Alexandre is the Asia-Pacific Export Manager at Maison Johanès Boubée. He will tell us all about production, retail and export.

 

 

 

Theo Watt

Theo Watt is the Co-Founder of Thirsty Work Productions. Thirsty Work Productions is a brand building company with a focus on helping to build the quality of the beverage industry in China and further afield using their client’s brands. Theo aims to connect the world through great drinks. Also, he empowers bartenders to entertain. He believes in ‘people’s business’.

 

Lynne Xu

Lynne Xu is the National E-marketing manager in Bacardi. Lynne has been working in global top FMCG companies such as Unilever, DANONE and Coca-Cola. She has 10 years of working experience and has managed hundreds of millions of business for years. Her knowledge lies in ecommerce business development, channels of industry management, strategic innovation and brand building. She is online marketing lead for Bacardi China at present.

 

Sarah Zhang

She is the TV Producer/host, expert of video content & social media marketing in Shanghai, China. She has produced the No.1 wine educational show in China – ‘Connoisseur’. She has also worked with many government agencies to promote their products in China, including US Department of Agriculture, Italian Trade Agency, New Zealand Trade and Enterprise.

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